A Beginner’s Guide to Buying Craft Beer

Welcome to the wonderful world of craft beer! Whether you're a seasoned beer enthusiast or a curious newcomer, buying craft beer online in the UK offers a convenient and exciting way to explore a diverse range of flavours and styles. At Fletcher Drinks, we understand the confusion that can surround craft beer, and how choosing the right beer for you can make all the difference. In this beginner's guide, we have walked you through the essentials of buying craft beer online, ensuring you make informed choices and discover some truly exceptional brews.


Why Choose Craft Beer?


Craft beer is all about quality, creativity, and passion. Unlike mass-produced beers, craft beers are often made by independent breweries that prioritise unique flavours and innovative brewing techniques. This means each bottle or can of craft beer can offer a distinct taste experience, showcasing the brewer's skill and the character of the ingredients used.


Getting Started: Understanding Craft Beer Styles


Before you start buying craft beer online, it's helpful to familiarise yourself with the different styles available. Below are some popular craft beer styles you might encounter;


  • IPA (India Pale Ale) - Known for its hoppy bitterness and citrusy notes, IPAs are a favourite among craft beer fans.
  • Stout - Dark and rich, stouts often feature flavours like coffee, chocolate, and caramel.
  • Pale Ale - Balanced and approachable, pale ales offer a mix of malt sweetness and hop bitterness.
  • Lager - Crisp and refreshing, lagers are perfect for those who prefer a lighter beer.
  • Saison - This Belgian style is fruity, spicy, and often slightly sour, making it a unique choice for adventurous drinkers.

Read Reviews and Ratings


One of the benefits of buying craft beer online is access to customer reviews and ratings. These can provide valuable insights into the flavour profile, quality, and overall experience of the beer. Look for beers with high ratings and positive feedback from other drinkers.


Start with a Mixed Pack


If you're new to craft beer, a mixed pack or sampler is a great way to explore different styles and find out what you like. Many online retailers offer curated selections that showcase a variety of beers, making it easy to try several without committing to a full case of any one type.


Check the Brewery's Reputation


The reputation of the brewery can be a good indicator of the quality of the beer. Established and well-regarded breweries often produce consistently excellent beers. Take some time to research the brewery's history, its brewing philosophy, and any awards or recognitions they have received.


Consider Seasonal and Limited-Edition Brews


Many craft breweries release special seasonal or limited-edition beers that can be a real treat. These unique brews are often made with seasonal ingredients and can provide a one-of-a-kind drinking experience. Keep an eye out for these special releases when browsing online.


Find a Reputable Online Retailer


Choose an online retailer that specialises in craft beer and has a good reputation for quality and customer service. Websites like Fletcher Drinks offer a wide selection of craft beers from both UK-based and international breweries.


Look for Detailed Descriptions


A good online store will provide detailed descriptions of each beer, including its style, flavour notes, ABV (alcohol by volume), and brewing process. These descriptions can help you make informed decisions about which beers to try.


Check Delivery Options and Policies


Before making a purchase, review the retailer's delivery options and policies. Ensure they deliver to your area and understand the expected delivery times. Some retailers may offer expedited shipping or special packaging to ensure your beer arrives in perfect condition.


Take Advantage of Promotions and Discounts


Many online retailers offer promotions, discounts, or loyalty programs that can help you save money on your craft beer purchases. Sign up for newsletters or follow the retailer on social media to stay informed about special offers.


Looking to Purchase Craft Beer Online?


Buying craft beer online in the UK opens up a world of flavours and experiences. By understanding the different styles, reading reviews, and choosing reputable retailers, you can confidently explore and enjoy the diverse offerings of the craft beer market. Whether you're enjoying a refreshing lager on a summer day or savouring a rich stout by the fire, there's a craft beer out there for every occasion.


For an extensive selection of craft beers and expert guidance, visit Fletcher Drinks. Our expert team is on hand to answer any of your beer-related questions, as well as offer sound advice on what drinks are best suited to your unique tastes.